The rules

A plot in town, instantly: a hot dog cart carrying your name, your logo and a clickable link to your site. No account, nothing to cancel. The $1 exists so bots can't fill the town with spam.

Every dollar you ever pay — the first one and the Moon ones included — lands in one lifetime total, and the total buys the building. It grows through seven sizes, instantly on payment: the full ladder with exact prices is below. Rank moves your address toward the town square, and the top ten win the town's physical ad surfaces.

Score = lifetime spend × an earned boost between 1.0 and 1.5. The boost comes from likes, verified shares and views — engagement per viewer, not raw volume. Ties go to whoever arrived first.

Yes — this is an open auction. Pay what the rank is worth to you and take it in one move; there is no relative ceiling and no waiting period. The answer to being outbid is outbidding. (The only limit is the card processor's single-payment maximum.)

The size your own dollars bought outright is yours forever — being overtaken can out-build you, it can't demolish that. One nuance, in the open: on a young board a big share of a small pot can fast-track you a size or two ahead of your spend, and that bonus can settle back as the board grows. Spend-bought floors never move. Your rank (your address) always moves with the board; that's the game.

#1 holds the airship, the town-gate arch, a wrap on their own skyscraper, a jumbotron, four Main Street billboards and the drive-in end card. #2 flies the helicopter banner and holds the second jumbotron, two Main Street boards and a wrap. #3 holds a wrap, two ring-road boards and the town-square standees. #4–10 hold one ring-road billboard each — and every rank in the top ten races a boat with a logo parasail in the regatta. Every surface is clickable through to its holder's site and reallocates live as the board changes. The full map is at /ooh.

$5 an hour flies your flag on the Moon and the launch-pad masts — for the first 3 hours. Past that the sky surges: each extra hour doubles ($10, then $20, then $40), up to 6 hours at a time. The Moon runs a queue — book while someone's flag flies and yours goes up the moment theirs comes down. Moon dollars also count toward your building in town.

A share only counts once it delivers a real visitor from a different address. Pressing the share button and closing the sheet counts for nothing — we measure delivery, not intent.

Payments are final — they're spent on placement the moment they clear, exactly like any other advertising.

Adult content, chat-app invite links, and anything illegal in the US. Signs and banners can't carry other domains — the town sells exactly one kind of advertising, and it's the kind you bid for. We can hide a listing that breaks these rules; the spend is not refunded.